璺ㄥ鐢靛晢鐭ヨ瘑:shopee鏄粈涔堢被鍨嬬殑鐢靛晢妯″紡

1.Lazada 2011骞存垚绔嬫€婚儴鍦ㄦ柊鍔犲潯 涓滃崡浜氭渶澶х殑B2C骞冲彴锛屸€滀笢鍗椾簹浜氶┈閫娾€?2015骞磋闃块噷鏀惰喘銆?/p>

2.Zalora 2-012骞存垚绔?鎬婚儴鍦ㄦ柊鍔犲潯 Zalora涓绘墦鏃跺皻鐢靛晢锛屾彁渚涙椂灏氬拰闉嬬被浜у搧锛屾槸鍏ㄧ悆鏃跺皻闆嗗洟GFG鐨勫瓙鍏徃銆?/p>

3.Shopee

鎬婚儴浣嶄簬鏂板姞鍧＄殑涓滃崡浜氭渶澶х殑浜掕仈缃戝叕鍙窯arena锛屾棗涓嬬殑绉诲姩绀句氦璐墿骞冲彴Shopee鍦ㄤ笢鍗椾簹鍜屽彴婀惧競鍦哄己鍔插闀裤€傚叾鏈€澶ф姇璧勪汉鏄垜浠啛鎮夌殑鑵捐鑰佹€婚┈鍖栬吘銆?/p>

Shopee 鐨勬湭鏉ユ€庝箞鏍凤紵

涓滃崡浜氱數鍟嗗钩鍙?SHOPEE锛屾槸鐩墠涓滃崡浜氭渶澶х殑鐢靛晢骞冲彴銆傜粡鍘嗕簡鏁拌疆铻嶈祫鑳岄潬澶у北锛屽叏闈㈣鐩栦簡鏂板姞鍧°€侀┈鏉ヨタ浜氥€佽彶寰嬪銆佷腑鍥藉彴婀俱€佸嵃搴﹀凹瑗夸簹銆佹嘲鍥藉拰瓒婂崡銆?017 骞?鍦ㄧ編鍥界航浜ゆ墍涓婂競锛岃吘璁崰鑲?40% 锛?018 骞翠氦鏄撴€婚噺杈?103 浜跨編閲戯紝鍚屾瘮澧為暱 149.9%锛岃繖鏍风殑骞冲彴鐭湡涔嬪唴璋侀兘鑸嶄笉寰椾粬鍊掍笅銆?/p>

涓滃崡浜氬競鍦烘綔鍔涘ぇ

涓滃崡浜氫汉鍙?6 浜匡紝浜哄彛鍩烘暟宸ㄥぇ銆傚叾涓?30 宀佷互涓嬩汉鍙ｈ秴杩?50%锛佺敱浜庡勾杞荤殑浜哄彛缁撴瀯鍜岃緝蹇殑缁忔祹鍙戝睍閫熷害锛岀洰鍓嶏紝涓滃崡浜氬凡琚涓烘槸鍏锋湁杈冨ぇ娼滃姏鐨勭數鍟嗘澘鍧椼€備絾鏄笢鍗椾簹鐨勭數鍟嗛攢鍞浠呭崰绀句細鎬婚攢鍞 1-2%銆傝€岀洰鍓嶏紝涓浗鐨勭數鍟嗛攢鍞宸茶揪绀句細鎬婚攢鍞 15%銆備笢鍗椾簹鍦板尯鐨勭數鍟嗗競鍦哄闀跨┖闂达紝涓嶈█鑰屽柣銆?/p>

shopee绀剧兢绮変笣澶氭斂绛栦篃鍒╁ソ

Shopee 鍦ㄥ箍鍛婃姇鏀捐浜嗛煩鍥藉コ鍥lack pink浠ｈ█锛孲hopee 绀剧兢濯掍綋绮変笣瓒呰繃 800 涓囷紝骞冲彴绮変笣瓒呰繃 6000 涓囥€傛澶栦腑鍥借繘鍑哄彛鏀跨瓥涓嶆柇瀹屽杽锛屼績杩涗簡璺ㄥ鐢靛晢鐨勯閫熷彂灞曘€備腑鍥借法澧冪數鍟嗗嚭鍙ｅ湪鍒堕€犲熀纭€銆佺數鍟嗘湇鍔＄敓鎬併€佹斂绛栥€佷骇涓氱粡楠岀瓑鏂归潰棰嗗厛鍏ㄧ悆锛岄€愭笎鎴愪负鍥介檯璐告槗鏂板姩鑳姐€傝繎浜斿勾鏉ヤ腑鍥借法澧冪數鍟嗗嚭鍙ｅ崰澶栬锤鍑哄彛姣旈噸浠?2.2% 涓婂崌鑷?7.7%锛屾埅姝㈣嚦 2018 骞村凡瓒呰繃涓囦嚎瑙勬ā銆?/p>

Shopee 鍒板簳浠€涔堟槸鏍稿績杩愯惀锛?/p>

涓€锛氭槑纭簵閾鸿鍒掓柟鍚?/p>

棣栧厛瀵瑰簵閾轰骇鍝佽繘琛屾妸鎺э紝搴楅摵鐨勫畾浣嶆槸浠€涔堬紝鎶婁骇鍝佽繘琛屼笉鍚岀殑鍒嗙被锛岄珮瀹㈠崟浠峰晢鍝併€佷腑瀹㈠崟浠峰晢鍝佸拰浣庡鍗曚环鍟嗗搧鍒嗗埆鏄摢浜涖€備富鎺ㄥ紩娴佺殑浜у搧鏄摢浜涳紝娲诲姩鏃跺彲浠ヤ績閿€鐨勪骇鍝佸拰鍒╂鼎娆句骇鍝佸張鏄摢浜涖€傚仛涓€涓骇鍝佽鍒掕〃锛岄噷闈㈠～濂芥敞鎰忓叧閿瘝浼樺寲鐨勪俊鎭拰浜у搧鍒嗙被濂姐€傜劧鍚庝竴鍛ㄦ洿鏂颁竴娆°€?/p>

浜岋細绱ц窡 Shopee 骞冲彴鏂拌鍒?/p>

闅忕潃璺ㄥ鐢靛晢鐨勪笉鏂彂灞曪紝Shopee 骞冲彴鐨勮鍒欎篃浼氶殢涔嬪鍔狅紝闄や簡骞冲彴鏈€鍩烘湰鐨勮鍒欒瀹氾紝杩樿鏃跺埢鍏虫敞骞冲彴鐨勫姩鎬侊紝涓虹殑灏辨槸閬垮厤骞冲彴鍑虹幇鏂拌鍒欏嵈涓嶇煡閬擄紝鑰屽搴楅摵甯︽潵璐熼潰褰卞搷銆傚彧鏈夊仛濂藉簵閾虹殑鏃ュ父缁存姢宸ヤ綔鎵嶈兘绱ц窡骞冲彴鍙戝睍鏂拌鍒欍€傛椂鍒诲叧娉ㄥ簵閾哄姩鎬侊紝闃叉涓嶆纭殑鎿嶄綔瀵艰嚧杩濊澶勭綒鐨勫悗鏋滐紝杩樿缁存姢搴楅摵鐨勫悇椤圭患鍚堟潈閲嶇殑鎸囨爣銆傚仛搴楅摵灏辨槸瑕佹壘鍑哄簵閾虹殑闂鐒跺悗涓嶆柇浼樺寲銆?/p>

鎬荤粨鍜?Lazada 瀵规瘮鐨勪竴浜涘垎浜?/p>

瀵逛簬璺ㄥ鐢靛晢鍗栧鑰岃█锛屽彲鑳芥洿鍏冲績鐨勬槸 Shopee 鎬庝箞鏍凤紝鍒板簳 Shopee 骞冲彴濂戒笉濂斤紝涓汉鍗栧 Shopee 骞冲彴濂藉仛涔堛€係hopee 涓绘墦甯傚満鏄笢鍗椾簹涓庡彴婀撅紝灏卞繀鐒朵細涓?Lazada 杩欎釜鑰佺墝鐨勪笢鍗椾簹鐢靛晢骞冲彴瀵规瘮銆備互涓嬪氨鏄?Lazada 鍜?Shopee 鍖哄埆锛?/p>

1銆佸钩鍙扮殑杩愯惀妯″紡涓嶅悓

Shopee 鐨勮捣姝ュ氨鏄?C2C锛屽湪鎬ラ€熷彂灞曞悗閫愭笎鍦ㄨ瀺鍏?B 绔紝涓斿钩鍙扮被浼?Wish锛屼富瑕佺洰鏍囨笭閬撴槸绉诲姩绔€傝€?Lazada 鍒欐槸浠?B2C 涓轰富锛屽钩鍙板舰寮忔洿鍍忔槸 Amazon銆?/p>

2銆佸競鍦轰笉鍚?/p>

铏界劧涓や釜骞冲彴閮芥槸涓滃崡浜氾紝浣嗘槸 Shopee 鏈夊彴婀剧珯锛屽苟涓?Shopee 鍙版咕绔欐槸 Shopee 鍙戝睍鏈€澶х殑涓や釜绔欑偣涔嬩竴锛孡azada 鍒欐病鏈夊彴婀剧珯鐐癸紝鍥犳 Shopee 涔熷湪鑷繁鐨勫浼犻噷闈㈢О鑷繁鏄€滄硾涓滃崡浜氬競鍦衡€濄€?/p>

3銆佷綋閲忎笂杩樻湁鍖哄埆

Shopee 涓婄嚎鐨勬椂闂存瘮 Lazada 鏅氾紝鍥犳鍦ㄦ祦閲忎笂浠嶇劧鏈夋墍涓嶈冻锛屾牴鎹?17 骞寸殑鏁版嵁鏉ョ湅锛孲hopee 鐨勬湀璁垮鏁板鍔犻噺绾?530 涓囨瘮 Lazada 鐨?1380 涓囪繕鏈夌潃涓嶅皬鐨勫樊璺濄€備絾鏄疭hopee鐨勫競鍦轰綋閲忎緷鐒朵笉鍙皬瑙戯紝鐢ㄥ績缁忚惀灏嗘崲鏉ユ剰鎯充笉鍒扮殑鏀舵晥銆?/p>